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Marketing Director

Heavy Equipment Dealer

Marketing Director
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Marketing Director

Heavy Equipment Dealer

Marketing Director
FAQ

Your questions, answered

Common questions from dealers and marketing teams about how we work.

How is this different from a typical SEO agency?

Most agencies focus on strategy and reporting. We get into the actual technical implementation — meta data, structured data, site architecture — the layer that determines whether the strategy can even work.

What does "AI/GEO" mean, and why does it matter now?

Generative Engine Optimization is about structuring content and data so AI systems (like ChatGPT, Google's AI Overviews, and emerging agent-based tools) can accurately find and reference your business. It's an extension of technical SEO, not a replacement for it.

What is MCP, and why is it relevant to a dealer's website?

MCP (Model Context Protocol) and WebMCP are emerging standards that let AI systems interact directly with a website's data — for example, checking real-time parts availability. We cover this in depth on our MCP page.

Do you work with heavy equipment or industrial dealers specifically?

Yes — our technical SEO work includes experience with heavy machinery and industrial clients, where accuracy, technical depth, and trust matter more than they do in most other industries.

How do we get started?

Reach out through our contact page and we'll set up time to talk through where your current technical foundation stands and where the opportunities are.
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